*Organic traffic 30k pre-campaign
This B2C SaaS unicorn startup is from the competitive Fintech niche with 15-20 year old market-leaders.
✅ Content Strategy The company aimed to create demand by developing an extensive content strategy. We created 11 SEO-focused assets within a span of 3 months. These assets included 9 articles and 2 calculators related to the investment product category. This approach aimed to educate potential customers and build brand awareness.
✅ Targeted Audience Engagement Through our content strategy, the company effectively targeted their desired ICP. By providing valuable information and education, they aimed to capture the attention of potential customers earlier in the buying process.
✅ Market Share Capture After the research was done, we learnt that the total search landscape relevant to us was around 83K searches. The company's content strategy resulted in an average of 9000 clicks each month. As a result, they managed to capture a 10% market share for the investment product since the launch of the campaign.
✅ Increased Demand Generation The efforts to create demand started to yield results. There was an average 2X MoM growth in the number of people searching for the brand name along with the investment product. This indicates an increasing interest in the product.
✅ Online Presence Improvement The company's online presence improved significantly for key business-related search queries. This was crucial for enhancing visibility and accessibility, helping potential customers find the company when searching for relevant topics related to the investment product.
✅ Market Share Expansion By capturing a 10% market share for Treasury bills, the company showcased the effectiveness of their demand generation strategy. This outcome indicated that the approach of creating demand through valuable content and targeted engagement was successful in attracting potential customers.
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