Revenue-Focused SEO Campaign for a B2B SaaS client MRR grew by 227%

SEO campaign that targets the bottom-of-the-funnel audience for a recently funded Series A startup

MRR grew by 227% in 4 months, with client joining 1M+ in the ARR club

Paying customers increased by 151%

Demand Generation pipeline grew by 253.8%


Challenges

Actions undertaken

βœ… Found what are different synonyms that their target audience uses to define their product.

βœ… Found what are "Use Case" within our product that the target audience searches for

βœ… Did a breakdown of target persona by "Industries"

βœ… Competitor/Alternative & VS pages by product & competitors

βœ… Listicles where client has common use-case/feature/ pain point which does a better job than it’s peers βœ… Fixed Javascript rendering issues & removing important content from Javascript to HTML to make it crawlable.

βœ… Fixed Indexing issues for product page URLs that were updated but the recent version wasn’t crawled & cached by google bots

βœ… Anchor Text analysis to define anchor text distribution consisting of topic anchors, target keywords & long-tail anchors

βœ… Identified a product-led SEO opportunity to improve off-page & overall authority of the website.

βœ… A systemised Internal Linking to boost discoverability to product pages where the informational pieces act as spokes to strengthen the hub for maximum organic performance

βœ… Introduced FAQ schema as a standard practice to boost clicks & impressions via the search appearance

Results

Keyword Rankings for #1-#3 increased by 63%

Clicks to revenue generating pages witnessed a 451% increase

Website visibility (impressions) on SERPs improved by 2.5x in 4 months

Backlinks grew by 12x in 8 months

How can we help you

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πŸ¦„ Aatif Mohd

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